Vinyl as Lifestyle
Records as identity statement. Crosley turntables, record bars.
$1.4B market / 17yr growth
Film as TikTok Aesthetic
Disposable cameras, grain filters. Film photography as performance.
5% CAGR / analog premium
TCGs as Physical Community
Pokemon, One Piece. In-person play as counter-digital social.
$7.4-8.4B current market
Dumbphones as Identity
Light Phone, Nokia revival. Not having a smartphone is the statement.
+204.7% cassette Q1 2025